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NBC 10 Advertising Reaches Millions

NBC 10's programming reaches millions of people each week on TV and online at turnto10.com -- More than the readership of the area’s biggest newspaper and more than any audience on the most popular radio station.

Internet users go to turnto10.com for breaking local news, weather forecasts, live traffic cams, health reports and more. NBC 10 is committed to providing its advertising partners with television and internet advertising products that deliver high levels of exposure and response.

The NBC 10 Sales Department boasts the most experienced and talented marketing professionals in the area.

The combined efforts of the Sales Team, Marketing Services Department, Creative Services and NBC 10 Management Team have enabled the station to consistently achieve the advertising and promotional goals of NBC 10 advertisers.

Television Advertising FAQs

Is it expensive to advertise on TV?
Local television is very affordable and there are packages available to meet most needs. An NBC 10 Advertising Marketing Consultant can help you to create a customized package that meets your need.

How does the process work?
An NBC 10 Advertising & Marketing Consultant will meet with you to do a customer needs analysis. The consultant will ask lots of questions and take lots of notes. After that meeting, they will return to the station to create a package that fits your needs based on the outcome of that meeting. They will then return to you with the package (including production and commercial rates).
What is a TV rating point?
A television rating point is a measure of viewership of a particular television program. One single television ratings point represents 1 percent of the viewers in the Providence/New Bedford surveyed area in a given minute.

NBC 10 TV Logo
How does Nielsen Television Ratings work?
Nielsen Television Ratings are gathered by one of two ways; by extensive use of surveys where viewers of various demographics are asked to keep a written record (called a diary) of the programming they watch or by the use of Set Meters, which are small devices connected to every TV in the selected homes.
Is it expensive to create a TV commercial?
Production of a TV commercial can range from $500 to thousands. If you are selling a local service or product, an expensive, highly produced commercial may actually work against you, by making your service look too expensive. The NBC 10 Advertising and Marketing Teams can work with you to create a commercial that fits your needs and budget.
What is the length of a TV commercial?
There are all different lengths of TV commercials. :05 second billboard sponsors, :10, :15, :30, :20 and :60 second commercials. Depending on the advertising message and schedule will depend on the length of commercial available.
How can I set up a Customer Needs Analysis with an NBC 10 Advertising & Marketing Consultant?
You can call Steve DelPico at 401-455-9162 or send an e-mail to our sales department.
Online Advertising FAQs
Is it expensive to advertise on the Web?
Internet advertising is very affordable and there are packages available to meet most needs. An NBC 10 Interactive Marketing Consultant can help you to create a customized package that meets your need.
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How does the process work?
An NBC 10 Advertising & Marketing Consultant will meet with you to do a customer needs analysis. The consultant will ask lots of questions and take lots of notes. After that meeting, they will return to the station to create a package that fits your needs based on the outcome of that meeting. They will then return to you with the package (including production and commercial rates).
What are the different ways to advertise on turnto10.com?
There are section/page sponsorships, rotating banner ads throughout the website, targeted banner ads through certain sections, contest sponsorships, Deal of the Day, Peel Backs, pop-unders, video pre-roll, video rectangles, mobile text messaging, email blasts and many customized advertising solutions.
What are the different rates for web advertising?
There is a flat rate sponsorship where there is a flat rate for a fixed position for an entire day or entire month. There is cost-per-thousand where there is a set rate for every 1,000 impression delivered. There is a pay-per-click model where the client pays a set amount for every click.
What is a page view?
A page view is an online unit of measurement with each download of a single page within a web site. Turnto10.com averages about 3.5M-4M page views each month.
What is an online advertising impression?
An online advertising impressions is a measurement of how many times an online ad is displayed. It is recommended that an advertiser purchase 5 percent of the overall impression inventory on a website to get the proper reach/frequency. In the case of turnto10.com, that would be approximately 15,000 impressions per day.
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What if I don't have banner ads designed?
turnto10.com will work with the client to create a banner advertising campaign that provides the best click-thru rate. Design services are included in all rates and can include basic banner ads or rich media banner ads (with movement). Less is more when designing a banner ad. Give the person a reason to click with a short sentence or slogan that is intriguing. Then, once the user clicks, the client can give all of the details on the website they are sent to.
Should I link my banner ads to my homepage?
It is recommended that the banner ad click through to a page that fits the message on the banner. For example, if the banner ad offers a new car for $200/month, be sure that the banner links to a page that talks about that specific offer. Don't drop the person onto your homepage and force them to search to find it.
Why turnto10.com?
According to ComScore and Compete.com, turnto10.com has more unique visitors and more page views than any other TV and/or radio website in the Providence/New Bedford market with a majority of the users over the age of 30 with an annual household income of $75,000 or more.
 Mobile Testimonial
Mobile Advertising
Turnto10.com offers great mobile text packages for businesses who want to reach out to their customers "on-the-go." Couponing, contesting, alerts, information and more!
Contact Us
If you are interested in any online or mobile package, contact the WJAR Interactive Media Department at 401-455-9154.
Local Sales

WJAR’s Local Sales Team is dedicated to working with Local Business in Southern New England to consult and create custom Advertising Campaigns that specifically meet each Advertisers marketing needs.

Whether your want to brand your business or have an event that needs immediate attention we have plans for both large and small businesses. For more information on broadcast and digital advertising please contact Kim Haywood, LSM at 401-455-9155.

National Sales

HRP is a national sales representative that is owned by Cox Television, a division of Cox Enterprises.

HRP acts as an extension of WJAR's local sales staff whose responsibility it is to sell WJAR in the Providence market.

National advertisers that want to advertise in Providence, often use advertising agencies located in major advertising centers such as Chicago, New York, Atlanta, Boston and Detroit. HRP has account executives based in those cities as well as others.

For National broadcast and digital advertising, please contact Clark Spell at 404-965-4509 or David Palmer at 212-756-3602 with any questions at all.

For questions about national web advertising without broadcast, please contact Denise Groover, 813-259-8094.

HRPM Map
Studio Rental

The WJAR production facilities include a 2,100 square-foot performance studio (51' x 41') with a large chroma-key wall (dimensions: 20-ft H x 10-ft D x 12-ft H).

The studio includes a full studio lighting grid with a large inventory of various intensity incandescent fixtures, a 40-channel, 2 scene dimming panel and a production control room with master tape recording services.

The production studio is suitable for spot commercial production, live satellite interviews, television show production, teleconferencing and corporate meetings.

Click here for rental packages and details.

NBC 10 Studio


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