Former Atlantic Beach Sheraton to reopen in June - Greenville, NC | News | Weather | Sports - WNCT.com

Former Atlantic Beach Sheraton to reopen in June


The former Sheraton Atlantic Beach Oceanfront Hotel will reopen as a DoubleTree by Hilton.

Hilton Worldwide and Newport Group made the announcement Wednesday.

In June 2013, the hotel, which for years has been a go-to destination for Atlantic Beach visitors, will emerge from a $5 million renovation and reopen for business.

The extensive renovation will include upgrades to the lobby and front desk areas as well as complete guest room makeovers to achieve a sophisticated, "beach modern" design direction. Molly, the popular hotel restaurant, will also reopen with an entirely fresh look and feel.

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BEAUFORT, NC (WNCT) - The Atlantic Beach Sheraton was auctioned off to the only company that placed a bid at Wednesday's foreclosure sale.

 The Vice President of Operations, Marty Matfess, from Newport Group Inc., flew in from August, GA Tuesday to place a bid on the Sheraton hotel for $4.56 million.

Newport Group owns 10 hotels in Georgia, and operates the Doubletree hotel in New Bern. Matfess tells 9 On Your Side this is the first hotel in North Carolina the company has bought.

Court house officials tell us the earliest Newport Group can actually own the property is December 28th, the day after the upset bidding period ends.

The auction requires a 10-day waiting period to make sure no one comes forward with a higher bid, said foreclosure lawyer Barry Mann, who conducted the auction.

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ATLANTIC BEACH, N.C.- The Atlantic Beach Sheraton has been closed for more than a year. Extensive water damage forced the hotel to close after Hurricane Irene. But now the building is up for auction.  

The 200 rooms of the former Atlantic Beach Sheraton sit empty. Furniture sits in the rooms as it has ever since damage from Hurricane Irene forced it to close back in 2011.

Mayor, Trace Cooper says the hotel is in forclosure.

"The former owners, it's my understanding had a dispute with their insurance company and couldn't get back open. So there were lenders involved and now it's sort of going through a foreclosure process," said Cooper.

That process will culminate in the auction of the building. People we spoke with from local businesses say they hope the new owner will reopen the hotel, as it would bring more consumers to the area.

The loss of the Sheraton has not only impacted businesses but also tourism at  at Atlantic Beach. Mayor Cooper says the town has lost out on a number of conventions that used to frequent the old hotel.

"This is the biggest sort of convention space we have in Carteret County. So we've lost a lot of smaller conventions and things this year that have been coming to town for 20 years and they couldn't come this past year," said Cooper.

Cooper says the return of the hotel would strengthen the local economy, which has also felt the impact of the vacant hotel.

The auction of the Atlantic Beach Sheraton will take place Wednesday at 11A.M. at the Carteret County Courthouse in Beaufort.

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