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New Bern unrolls new brand to attract new visitors, businesses - Greenville, NC | News | Weather | Sports - WNCT.com

New Bern unrolls new brand to attract new visitors, businesses to city

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NEW BERN, N.C. -

The city of New Bern has unveiled a new way of branding itself with the hopes of attracting more visitors and businesses.

The city hired a consulting firm, North Star Destination Strategies, to come up with a marketing strategy for the city. The total cost of their services was more than $85,000, said Colleen Roberts, New Bern city spokesperson.

After nine months of research, the company released a lengthy report recently including the city's new catchphrase, "Coastal River Culture," and a new slogan, "Everything Comes Together Here."

The report also highlighted three icons the company believes the city should use more: a bear, a clock tower, and a sailboat.

New Bern has long suffered from a lack of economic development and growth, Roberts said.

"Once people get here, they love New Bern. So we have work todo in telling people who have never been here what they can enjoy if they comehere," said Roberts.

Roberts says there is no timeline for when the new city flags will be replaced with a new design that reflects the new brand.

-- Previous story --

A local city is paying big bucks to develop a new brand.

9 On Your Side reported a few months ago that New Bern is paying $80,000 for a consulting company in Tennessee to come up with some marketing tools for the city, like a slogan and logo.

It involved months of research and interviews. The company, North Star Destination Strategies, presented some of that research to the city on Tuesday.

What people liked most about New Bern are its history, its waterfront location, its downtown, its downtown, and its access to water recreation, among other things.

Skeptics say it's not much they didn't already know, but the city says the branding campaign is vital to helping the city grow.

"If we can get more tourism, if we can get more people to move here, if we can get more homes built, more jobs, all those things will help us create a stronger economy and a stronger city," said Dennis Bucher, a New Bern alderman.

The city's consulting company came up with the phrase "coastal river culture" to describe New Bern. Over the next three months they'll shape that concept into part of the new brand.

 

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