New Bern unrolls new brand to attract new visitors, businesses - WNCT

New Bern unrolls new brand to attract new visitors, businesses to city

Posted:
NEW BERN, N.C. -

The city of New Bern has unveiled a new way of branding itself with the hopes of attracting more visitors and businesses.

The city hired a consulting firm, North Star Destination Strategies, to come up with a marketing strategy for the city. The total cost of their services was more than $85,000, said Colleen Roberts, New Bern city spokesperson.

After nine months of research, the company released a lengthy report recently including the city's new catchphrase, "Coastal River Culture," and a new slogan, "Everything Comes Together Here."

The report also highlighted three icons the company believes the city should use more: a bear, a clock tower, and a sailboat.

New Bern has long suffered from a lack of economic development and growth, Roberts said.

"Once people get here, they love New Bern. So we have work todo in telling people who have never been here what they can enjoy if they comehere," said Roberts.

Roberts says there is no timeline for when the new city flags will be replaced with a new design that reflects the new brand.

-- Previous story --

A local city is paying big bucks to develop a new brand.

9 On Your Side reported a few months ago that New Bern is paying $80,000 for a consulting company in Tennessee to come up with some marketing tools for the city, like a slogan and logo.

It involved months of research and interviews. The company, North Star Destination Strategies, presented some of that research to the city on Tuesday.

What people liked most about New Bern are its history, its waterfront location, its downtown, its downtown, and its access to water recreation, among other things.

Skeptics say it's not much they didn't already know, but the city says the branding campaign is vital to helping the city grow.

"If we can get more tourism, if we can get more people to move here, if we can get more homes built, more jobs, all those things will help us create a stronger economy and a stronger city," said Dennis Bucher, a New Bern alderman.

The city's consulting company came up with the phrase "coastal river culture" to describe New Bern. Over the next three months they'll shape that concept into part of the new brand.

 

  • Local NewsMore>>

  • Tech Beat Tuesday 04/15/14

    Tech Beat Tuesday 04/15/14

    Tuesday, April 15 2014 10:49 PM EDT2014-04-16 02:49:10 GMT
    Tech Beat Tuesday is here again! The latest on Google Glass. Kids not knowing what a "Walkman" is?!? 
    Tech Beat Tuesday is here again! The latest on Google Glass. Kids not knowing what a "Walkman" is?!? 
  • Wayne County teacher wins STEM Teacher of the Month

    Wayne County teacher wins STEM Teacher of the Month

    Tuesday, April 15 2014 10:44 PM EDT2014-04-16 02:44:31 GMT
    Norwayne Middle School Teacher Paul Casey remembers when he used to take shop class, he still has the gun rack and baseball he made. 
    Norwayne Middle School Teacher Paul Casey remembers when he used to take shop class, he still has the gun rack and baseball he made. 
  • 2 Backpacks shutdown block near Boston Marathon finish line

    2 Backpacks shutdown block near Boston Marathon finish line

    Tuesday, April 15 2014 10:11 PM EDT2014-04-16 02:11:41 GMT
    Police destroy two unattended backpacks left near the Boston Marathon finish line one year after the deadly bombings. 
    Police destroy two unattended backpacks left near the Boston Marathon finish line one year after the deadly bombings. 
Powered by WorldNow

3221 South Evans Street
Greenville N.C. 27834

Telephone: 252.355.8500
Fax: 252.355.8568
Email: newsdesk@wnct.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.