Rainy weather has mixed effect on small business sales - WNCT

Rainy weather has mixed effect on small business sales

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MOREHEAD CITY, N.C. -

It's been raining a lot lately. Wednesday is the 12th day in a row heavy showers and storms have hit parts of the East, according to Storm Team 9.

The rainy weather has put a damper on shopping, but some small businesses, such as Parson's General Store in downtown Morehead City, are actually seeing an uptick in sales.

"It kind of seems to push all the tourists from the beaches into our stores," said Max Parsons, the store owner's son.

Parsons says lately, business has almost doubled.

"People can't go to the beaches, they've got to find something else to do. Air conditioned in here, can't get rained on," he said.

Parsons says the hot, humid weather has been driving people towards particular items in the store, like ice cream and homemade cookies.

But some small businesses have taken a hit from all the rain. Jimmy Butts is the owner of Tackle Box Tavern in Atlantic Beach.

"It picked up right after school and when all this set in, it's really slowed it down," said Butts.

Butts says sales have slowed down by 50%. But now that's starting to change.

"Today is our first good day," said Butts.

That's because the sun is driving hundreds to the beach on the eve of July 4. Butts' store is right next the water, so the more people there, the better his sales.

"The fourth is the big one for the beach, and the big one for the whole county," said Butts.

Butts predicts good business if it's sunny on the nation's birthday like forecasters expect. That means business might be slower at Parsons' store.

"I know I'll be out at the beach, if I don't have to work," Parsons said.

He and many others are looking forward to sunny skies.

Some small business owners say the rain hasn't affected sales at all.

The owner of Mitchell's Hardware in downtown New Bern, Greg Smith, says regardless of weather, sales are pretty much the same all summer long.

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