Chipotle stages bogus Twitter hack - WNCT

Chipotle stages bogus Twitter hack

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DENVER, CO -

When fast-food chain Chipotle sent out a series of bizarre and confusing tweets a couple of days ago, a lot of people thought the company's Twitter account had been hacked.

The burrito slinging chain even sent out a final tweet at the end of the day saying, "Sorry all. We had a little problem with our account. But everything is back on track now!"

However, some thought it strange that no hackers stepped forward to claim responsibility.

It turns out the entire thing was a publicity stunt in order to "spark conversation," according to Chipotle spokesman Chris Arnold.

You see, it's the company's 20th anniversary. They've been conducting an online, promotional scavenger hunt called "Adventurrito," where participants are supposed to solve puzzles every day for 20 days. Those who succeed get a year's worth of free burritos, and some of those winners are eligible to compete in a grand prize puzzle to win free burritos for 20 years.

The confusing tweets posted on Chipotle's Twitter feed Sunday were peppered with clues to help users solve that day's puzzle.

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