Apple no longer world's most profitable phone maker - WNCT

Apple no longer world's most profitable phone maker

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Apple has lost another battle in its ongoing war with Samsung.

Research firm Strategy Analytics announced Friday that for the first time in four years, Apple is no longer the most profitable cell phone maker in the world. That honor now belongs to Samsung

During the second quarter, Samsung's global handset operating profits hit $5.2 billion, according to Strategy Analytics. Apple's operating profit stood at $4.6 billion. Samsung's mobile division posted a $5.6 billion operating profit in the second quarter.

According to Strategy Analytics, Samsung's success has been due mainly to its "strong volumes, high wholesale prices, and tight cost controls." Apple, meanwhile, is facing increased competition around the world that might require it to change its strategy.

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