Quantcast

12-year-old girl featured in tampon commercial sparks debate - Greenville, NC | News | Weather | Sports - WNCT.com

12-year-old girl featured in tampon commercial sparks debate

Posted: Updated:
The two minute commercial shows a young girl at camp who gets her "red badge of courage." The two minute commercial shows a young girl at camp who gets her "red badge of courage."

A new tampon ad featuring a 12-year-old girl is creating a discussion among parents and women.

The new video advertisement is for a company called "Hello Flo." While the ad is geared toward all women, it is focused on girls who are about to get their period and who have recently gotten their first period.

The two minute commercial shows a young girl at camp who gets her "red badge of courage." The young girl takes charge, helping other girls learn about their periods. In the ad the girl refers to herself as the "camp gyno," telling other girls "this is life now."

The commercial is a deviation from typical marketing, which feature woman in their 20's and 30's.

Most tampon ads stay away from showing the product, while the Hello Flo one shows the girl holding it by the string while inside her camp cabin.

Since being posted online on July 28, it has been viewed more than 3.5 million times.

Reaction to the ad has sparked discussion over the message the ad is trying to send.

  • U.S.More>>

  • Duke study: Water contamination tied to wells, not fracking

    Duke study: Water contamination tied to wells, not fracking

    Monday, September 15 2014 6:02 PM EDT2014-09-15 22:02:46 GMT
    A new study by scientist from multiple schools, including Duke University, says problems with the wells and not hydraulic fracturing itself, was the primary cause of drinking water contamination issues in parts of Pennsylvania and Texas.
    A new study by scientist from multiple schools, including Duke University, says problems with the wells and not hydraulic fracturing itself, was the primary cause of drinking water contamination issues in parts of Pennsylvania and Texas.
  • Man allegedly cooked dog, fed it to ex-girlfriend

    Man allegedly cooked dog, fed it to ex-girlfriend

    Saturday, September 13 2014 1:30 PM EDT2014-09-13 17:30:40 GMT
    A Northern California man has been arrested after his ex-girlfriend said he cooked her dog and fed it to her.
    A Northern California man has been arrested after his ex-girlfriend said he cooked her dog and fed it to her.
  • Source says Rice video sent to NFL

    Source says Rice video sent to NFL

    Wednesday, September 10 2014 5:23 PM EDT2014-09-10 21:23:42 GMT
    In this February 2014, file photo from a still image taken from a hotel security video released by TMZ Sports, Baltimore Ravens running back Ray Rice punches his fiancee, Janay Palmer, in an elevator at the Revel casino in Atlantic City, N.J.In this February 2014, file photo from a still image taken from a hotel security video released by TMZ Sports, Baltimore Ravens running back Ray Rice punches his fiancee, Janay Palmer, in an elevator at the Revel casino in Atlantic City, N.J.
    A law enforcement official says he sent a video of Ray Rice punching his then-fiancee to an NFL executive five months ago, while league executives have insisted they didn't see the violent images until this week.
    A law enforcement official says he sent a video of Ray Rice punching his then-fiancee to an NFL executive five months ago, while league executives have insisted they didn't see the violent images until this week.
Powered by WorldNow

3221 South Evans Street
Greenville N.C. 27834

Telephone: 252.355.8500
Fax: 252.355.8568
Email: newsdesk@wnct.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.