Durham's Barley Labs in running for fully-funded Super Bowl spot - WNCT

Durham's Barley Labs in running for fully-funded Super Bowl spot

Posted: Updated:
Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries. Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries.
DURHAM, N.C. -

Software maker Intuit is offering to pay millions of dollars for a 30-second commercial during the Super Bowl for a small business that might not otherwise be able to fund such a prestigious spot.

Intuit's 8,000 employees selected four companies as finalists in the competition, including Durham-based Barley Labs, which makes dog treats out of barley. Scott Beaudry and his girlfriend Theresa Chu make Barley Labs treats in their Durham home from the left over grains of local breweries.

The winner will be chosen in a vote open to anyone who visits the competition website through Dec. 1. The winning business will be highlighted in a professionally produced Intuit commercial during the Super Bowl on Feb. 2.

The average cost of a 30-second commercial during Super Bowl XLVII is $4 million, and more than 100 million people are expected to watch the game.

The advertising agency RPA, which has created Super Bowl ads in the past, will create the spot. It is creating ads for all four finalists, but only one will be seen on the Super Bowl. The others will be shown at other times.

Nearly 15,000 small businesses entered the contest during the summer. Intuit employees voted for the 20 best, and that field was winnowed down to four. To make the final four, a small business had to prove that it could handle the bump up in business that a Super Bowl ad could give it.

The other finalists are GoldieBlox, based in Oakland, Calif., maker of construction toys aimed at girls; Locally Laid Egg Co., a Duluth, Minn., egg producer and POOP — Natural Dairy Compost, a Nampa, Idaho, fertilizer maker.

RELATED STORIES

  • Most Popular StoriesMost Popular StoriesMore>>

  • Mom bites off dog's ear to save daughter during attack

    Mom bites off dog's ear to save daughter during attack

    Tuesday, April 22 2014 2:49 PM EDT2014-04-22 18:49:19 GMT
    Image from CNN/KHOU-TVImage from CNN/KHOU-TV
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
    In a backyard in Alvin, swings a very lucky girl. Her name is Mackenzi Plass, or Kenzi for short, and she survived a dog attack and has undergone several surgeries."She'll be two and a half in May," said her very proud mother Chelsi Camp. "She's doing great. You wouldn't know it if you couldn't see."Mackenzi has scars on her face after the ordeal just weeks ago that put her mother's animal instincts to the test."You do whatever you can," said Camp. "I don't have physical strength at my side."...
  • Indictment: Prosecutor was target of Wake Forest kidnapping

    Indictment: Prosecutor was target of Wake Forest kidnapping

    Tuesday, April 22 2014 6:57 PM EDT2014-04-22 22:57:33 GMT
    The U.S. Department of Justice said Kevin Melton has been charged with conspiring to kidnap in relation to the abduction of Frank Janssen from his Wake Forest homeThe U.S. Department of Justice said Kevin Melton has been charged with conspiring to kidnap in relation to the abduction of Frank Janssen from his Wake Forest home
    Nine people have been indicted in connection with the kidnapping of a Wake Forest man whose daughter prosecuted a high-ranking member of the Bloods street gang.
    Nine people have been indicted in connection with the kidnapping of a Wake Forest man whose daughter prosecuted a high-ranking member of the Bloods street gang.
  • High school senior kicked out of prom for wearing pants

    High school senior kicked out of prom for wearing pants

    Tuesday, April 22 2014 12:27 PM EDT2014-04-22 16:27:58 GMT
    According to a senior at Cherryville High School, a pair of her red skinny jeans got her kicked out of her Senior Prom and has started a bit of a controversy at the school since. "In a way it's kind of
    According to a senior at Cherryville High School, a pair of her red skinny jeans got her kicked out of her Senior Prom and has started a bit of a controversy at the school since.
Powered by WorldNow

3221 South Evans Street
Greenville N.C. 27834

Telephone: 252.355.8500
Fax: 252.355.8568
Email: newsdesk@wnct.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.