Outrage over Betty Crocker discontinuing Rainbow Chip Frosting - Greenville, NC | News | Weather | Sports - WNCT.com

Outrage over Betty Crocker discontinuing Rainbow Chip Frosting

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It's a revolutionary movement to bring back a treasured treat for many across the nation...

Betty Crocker's Rainbow Chip icing. No, we're not kidding. Betty Crocker has discontinued its lovable icing, and plans to replace Rainbow Chip with another frosting - devastating many die hard Rainbow Chip fans. But supporters aren't taking the elimination in silence. Fans have created a Facebook page to show their support. Right now, the page has more than 5,000 fans.

People have also expressed their dissatisfaction on Betty Crocker's website, where frosting fans have signed a petition expressing their bitterness toward the company's decision.

One fan wrote, "I cannot live without those tasty little bits of magic. Please Betty, don't ruin my life!"

"I need this frosting to come back so my girlfriend won't spend all her money buying tubs of it on eBay for $50 each."

And the prices climb higher than that - some tubs of the favorite frosting are going for almost $100 online.

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