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Naked Cowboy’s partnership with Fruit of the Loom a ‘natural fit - Greenville, NC | News | Weather | Sports - WNCT.com

Naked Cowboy’s partnership with Fruit of the Loom a ‘natural fit’

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Fruit of the Loom is teaming up with The Naked Cowboy.  The company calls the pairing "a natural fit."

Fruit of the Loom is launching a new line of boxer briefs with the help of the Times Square fixture whose real name is Robert Burck. 

While The Naked Cowboy has always played his guitar in traditional white briefs the newly launched campaign will feature him switching to Fruit of the Loom's new tapered briefs.

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