October is breast cancer awareness month. One technology being used here in the east is showing positive results.
All month long you see more pink than ever.
From the football field to just walking around a store, awareness is at an all-time high.
One doctor in the east says 3D imaging is helping more and more women every year.
Breast cancer is the leading cancer in women and second deadliest just behind lung cancer.
Dr. Bruce Schroeder of Carolina Breast Imaging Specialists says this year alone 350,000 women will get an invasive breast cancer.
In the almost 5 years they’ve been doing 3D imaging, they have found more cancer and less false positives.
“The number of fatalities has been absolutely constant for a long time,” said Schroeder.
“The numbers of cancers is rising, so it means that you’re less likely to die from it and we have many more survivors now that we’re finding things early.”
Dr. Schroeder says 3D imaging can also help women with the anxiety of the whole situation.
He adds breast cancer just doesn’t affect women and men in October, but all year round.
Scheduling regular screening can lead to a better chance at early detection.