ECU Athletics gets new brand pattern

Local

ECU Athletics is getting a brand new look.

It thanks to Adidas incorporating some traditional Pirate symbols and logos.

The design will accent the football jerseys in the all, and student athletes will wear the design on their stolls at spring graduation.

U.B.E. states selling the gear last week.

They will have neckties, belts, keychains, dog leashes and collars rolling out soon.

“Great from a branding aspect, as far as the uniforms go,” said Chad Thompson, U.B.E. sportswear manager. “It helps recruit. The jazzier something is, the more attractive it is to young kids wanting to come play sports; anything that is new creates a little excitement for the fan base.”

The new pattern is exclusive to the Pirates. 

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