GREENVILLE, N.C. (WNCT) East Carolina University officials have awarded exclusive pouring rights to Minges Bottling Group, a Pepsi-Cola company, after a competitive bid process.
The contract gives Minges Bottling Group the exclusive right to sell its products on campus with a combined bid of up to $8.2 million over a period of 10 years beginning January 11, 2021.
This replaces the previous contract with Coca-Cola Bottling Co. Consolidated which had been in place since 2011.
The agreement includes:
- $1 million sign-on bonus to be paid to ECU at contract signing
- 10 years of annual payments and vending commission up to $510,000 a year which is based on a sliding scale of total cases of product procured to the university
- Sideline funding for products like Gatorade of $525,000 over 10 years to ECU Athletics
- $100,000 of in-kind product over the 10-year contract for on-campus activities and marketing
“We are happy to welcome Minges Bottling Group as the exclusive beverage provider at ECU. We anticipate a smooth transition and look forward to a successful partnership,” said Sara Thorndike, vice chancellor for administration and finance.
Revenue from the contract will go towards scholarships and other campus programs.