The City of Jacksonville will participate in a North Carolina Department of Transportation program that aims to reduce bicycle and pedestrian crashes.

Jacksonville officials say several recent accidents involving pedestrians and bicyclists in the city limits caused the city to seek help from the NC DOT program “Watch for Me NC,” to reduce those types of accidents.

The “Watch for Me NC” program provides training for law enforcement officers on ways to improve safety for road users. Communities participating in the program also will receive technical assistance, materials and purchased media promotion such as radio advertisements to help raise public awareness about important pedestrian and bicycle safety issues.

Anthony Prinz, Transportation Services Director for Jacksonville, said, “This program is particularly valuable because it focuses on enforcement of bicycle and pedestrian laws as well as public outreach and education. In recent years, the City has constructed many bicycle and safety improvements. While these features are important, it is also important to know how to safely use these features and for associated laws to be enforced.”

Jacksonville Police are also part of the partnership.

28 other North Carolina communities are also participating in the “Watch for Me NC” program.