‘Bird Box Challenge’: Netflix warns fans ‘do not hurt yourselves’

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ATLANTA, GEORGIA – DECEMBER 19: A general view of “Bird Box” Atlanta screening at Cinebistro Town Brookhaven on December 19, 2018 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for Netflix)

We’re only a couple days into 2019 and there’s already a warning out there asking people not to hurt themselves. 

Yes – the “Bird Box Challenge” has taken full flight in honor of the popular Netflix horror film. 

More than 45 million accounts have already viewed the film, according to Netflix. 

The film, directed by Susanne Bier and starring Sandra Bullock, is set in a world where a mysterious supernatural force causes people to voluntarily commit suicide if they look at it. 

Now, apparently, enough people are blindfolding themselves and participating in the “Bird Box Challenge,” that Netflix has come out and issued a warning. 

Some of the challenges on social media show people trying to do things like riding scooters, going up escalators, or navigating the outdoors. 

In response to all the challenges, Netflix tweeted the following warning: 

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

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