How you can give back with your purchases this holiday season


GREENVILLE, N.C. (WNCT) – The next couple days mark the start to a very busy shopping season.

In this week’s Positively Carolina, how you can give back with your purchases.

“It’s important to me as a mom and as a person to encourage that kind of community building,” said Marilyn Rosenthal, At Barre owner. “That we encourage others to give.”

That’s why Rosenthal carries brands like Half United, The Giving Key, and Spiritual Gangster at her store in Arlington Village.

9 On Your Side first introduced viewers to Rosenthal during a segment on the Make A Wish Foundation.

Giving back is in her blood and easily translates to her business model. She said the companies highlight much bigger causes in communities, “You have so many people that are in need constantly. As a counselor, you hear that. You hear their stories, you hear their tragedies. You hear the things that you go through and a lot of times we get lost in our own bubble, in our own world so it’s nice to see that there is merchandise out there that devotes to a cause.”

One of her wish kids, Allyson, loves the brands that give back.

“I don’t know anybody who doesn’t want to give back,” said Allyson Hart, shopper. “It’s really appealing that you get to do something and you get to help someone but you also get to look cute!”

While shopping this holiday season, she hopes to find unique gifts that give and hopes other shoppers do the same. As a recipient of a gift from an organization like the give back companies provide, Allyson said  she knows the purchases have the potential to change lives, “I don’t think people realize that what they are buying is actually making a difference.”

So, while searching for the best deals and the hottest trends, think about giving with your next purchase.

It may be the highlight of your holiday.

“When you give that gift to someone else, it shows the uniqueness and the thought that you put in to it,” said Rosenthal, who added that shoppers should also consider purchasing items for local non-profits as well that will go directly to kids here in our community.

No matter how you shop, you have the potential to make someone’s holiday bright.

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