Coca-Cola to launch its own coffee, energy drink this year


SAN RAFAEL, CA – JULY 25: Cans of Coca Cola are displayed on July 25, 2018 in San Rafael, California. Coca Cola announced plans to raise soda prices in North America due to rising prices of metals following tariffs imposed on Chinese imports by the Trump administration. (Photo by Justin Sullivan/Getty Images)

Coke Coffee? 

It’s happening! 

Coca-Cola is diving into the coffee industry as they prepare for the launch of a coffee-infused drink to be released later this year. 

Officials say Coke Coffee will have more caffeine than a regular can of Coca-Cola and will contain less sugar.

“Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump of work,” said CEO James Quincey during an earnings call.

By the end of this year, Coke Coffee will be available in over 25 markets around the world. 

Aside from coffee, Coca-Cola will also be testing a new energy drink in Europe.

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