NCDHHS launches advertisements in community-based print publications to urge North Carolinians to “Get Behind the Mask”

North Carolina

RALEIGH, N.C. (WNCT) The North Carolina Department of Health and Human Services is launching advertisements in community-based print and online publications to amplify the “Whatever Your Reason” statewide public campaign and urge North Carolinians to “Get Behind the Mask.”

NCDHHS has secured print advertisements in 21 of the state’s leading community-based print and online publications across the state, with an intentional focus on reaching historically marginalized communities most impacted by the pandemic.
The “Whatever Your Reason, Get Behind the Mask” print advertisements feature real North Carolina people, places and lives and reflect the strength and diversity of North Carolina.

The advertisements will run from September through December in community papers that specifically work to reach North Carolina’s Latinx/Hispanic, Black/African American, American Indian, and LGBTQ+ communities.

The public campaign also includes a series of television and radio public service announcements; social media and online display advertisements; and displays at gas stations, convenience stores, bus stations and on buses.
NCDHHS encourages community and business organizations to help get the word out about the 3Ws (Wear. Wait. Wash.) and ask community members, customers and employees to “Get Behind the Mask.” Together, we will stop this virus.
These publications include:

Carolina PeacemakerPride Magazine
The CarolinianEl Progreso Hispano
The Charlotte PostQ-Notes
Cherokee One FeatherQueen City Nerve
The ChronicleQue Pasa
La ConexiónRolling Out
The County NewsThe Triangle Tribune
The Fayetteville PressThe Urban News
Greater Diversity NewsThe Warren Record
Hola NewsWilmington Journal
La Noticia 

To access campaign resources in English, visit:

To access campaign resources in Spanish, visit:

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