Uptown Greenville businesses benefit from students’ return


For the 38 businesses in Uptown Greenville, the return of students is a welcome sight.

Bartender Mac Humbles at Jack Brown’s on Dickinson Avenue said business is booming, with a 20 percent uptick in sales this week alone.

“Past two days, yesterday, we got swamped late, 1 o’ clock, all the students started coming in after their move date,” said Humbles. 

The restaurant, which opened in April, is excited to take on its first full-blown school year.

“We haven’t experienced the football season yet, so it is going to be a little interesting,” said Humbles. “Definitely hiring a lot more people right now to be ready for the school year because we have no idea what to expect.”

ECU freshman Jackson Leatherwood was one of the customers at the restaurant Thursday.

“I will probably get tired of eating on campus, so if I want a burger, I will probably go to one of these kind of restaurants,” he said. 

Other businesses in the area are also benefiting from the surge.

Smash Waffles said their sales are up $300-$400 a day this week.      

“Since the students are coming back, yesterday actually, we have had a lot more students and families come in,” said Bethany Maciaszek, manager. “We are always a lot busier in the fall semester and in the spring, just whenever the students are here.”

Humbles said he hopes the momentum stays through the school year.

“Hopefully, we can just keep giving good service, food and have them coming back,” he said. 

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